Insights

Field notes on AI growth

Playbooks, teardowns, and lessons from building AI, automation, and marketing systems for modern businesses.

Featured · AI Strategy

Custom GPTs vs. AI Agents — when to use which

Both are powerful, but they solve very different problems. A practical framework for picking the right one for your team.

6 min read·May 28, 2026

How we wired a multi-tool agent that triages, drafts, and books meetings without a human in the loop.

The new SEO is being cited by the models your buyers ask. Here's the structural work that gets you there.

Why mid-market brands are quietly moving 40% of creator spend toward virtual presenters — and what to launch first.

A teardown of the three-system stack our fastest-growing clients run, with the exact handoffs between them.

Scope, guardrails, escalation, and the metrics that actually predict whether it survives month two.

One sharp insight on AI and growth, twice a month. No fluff.